Case Studies

  • Client:

    LTD Magazine: Mountain Dew Green Label Art Lounge

  • Objectives:

    Design, produce & execute the Green Label Art Lounge in S.L.A.T.E. at MAGIC. Lounge's purpose: to exhibit the newest Green Label Art artist-edition bottles and media.

  • Strategy:

    IHC designed 20’x20’ space and created 3-D renderings with all set pieces, custom artwork and furnishings. Executed complete turnkey production—including custom die-cut graphics and signage—and sourced all décor elements, display cases and set pieces, and computer station components. IHC also provided onsite management for show duration.

  • Result:

    Green Label Art Lounge was created in accordance with client's vision; attracted major foot traffic and favorable press attention.
click for additional samples back