Case Studies

  • Client:

    Tarah Smith

  • Objectives:

    To reestablish and redefine the Tarah Smith brand identity in the fashion market.

  • Strategy:

    In House Creative led a rebranding initiative that implemented a new, cohesive graphic design scheme for Tarah Smith’s sales collateral, website, and media materials for the fashion market. We created a design scheme based around a whimsical watercolor garden setting to capture the essence of her premium handbag line, and produced lookbooks, media kits, business cards and additional materials. IHC also re-launched TarahSmith.com, using the same artistic watercolor scheme to bring the branding concept full circle. IHC then helped execute the Tarah Smith showcase at the contemporary tradeshow Project.

  • Result:

    The new media materials successfully informed the fashion world of the relaunch of the Tarah Smith brand. By creating an appealing brochure, lookbook, and website, IHC was able to give the public a sense of the true Tarah Smith brand identity. Tarah brought her new materials to her booth at Project, which was exceedingly successful and drew very high traffic.
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