Case Studies

  • Client:

    Tapout

  • Objectives:

    To create large-scale, high-quality booth elements for MMA apparel industry leader Tapout's booth at MAGIC February 2010.

  • Strategy:

    IHC worked with Tapout to conceptualize and design a set of high-impact buildouts and A/V accessories for their massive booth space. IHC sourced and installed video screens, custom furnishings and buildouts onsite.

  • Result:

    The Tapout booth was a premium destination that stood out from the crowd. Filmed and photographed by press and bloggers, the booth was a multimedia spectacle that perfectly expressed the Tapout brand to the media and consumers.
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