Case Studies

  • Client:

    Fashion Snoops

  • Objectives:

    Produce Fashion Snoops trend forecasting media lounge in MAGIC’s Sourcing area

  • Strategy:

    For the February and August 2010 shows, IHC sourced custom sized plasma televisions and media equipment for the screening stations; produced freestanding walls and high-quality printed graphic panels.

  • Result:

    The Fashion Snoops lounge was created according to client’s vision; received favorable reactions and high attendance at MAGIC. Such a success in its first season using IHC (February 2010) that client immediately requested IHC to produce lounge again in August.
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