Caught the new Staple Design collab from Kia Soul Collective? How awesome does that fade look... Jeff Staple is saying the concept is "literally a fireball rolling through the snow!" Whatever it is, we are into it (maybe this is the one thing that could get us into a Kia?). It has Staple branding on the left and Reed Space on the right....

And their signature pigeon camo as a finishing touch on the hood!  So NYC, so great.

Reminds us of the fantastic custom fridge our parent co. PGW created for Reed Space covered in their pigeon camo. Next up: camo car???