The InHouse Creative team headed out to Vegas last week for the 3rd season of designing and producing MAGIC tradeshow's select streetwear area, S.L.A.T.E. It has been a fantastic experience since last August when IHC first debuted the show at MAGIC, and this show was no exception. Along with the normal show area we also got to create special lounges,(like the Mountain Dew Green Label Art Lounge), bring in artists (Hit + Run), musicians (Trouble Andrew) and host a fantastic opening party along with Stussy. IHC also coordinated the VIP Retailer Reception with gifting from Adidas Originals, Hot Air and Crooks & Castles, as well as the hit S.L.A.T.E. x Antenna magazine claw game that IHC customized and filled with free product from top S.L.A.T.E. brands (closeup above)! Got to see a lot of old friends and admire the new gear that all the brands have coming out for Spring 2010...
In addition, IHC designed and executed the Green Label Art Lounge for client Mountain Dew, helped execute an onsite media lounge for client Fashion Snoops, and created set pieces and graphic elements for WWD, Rocawear and various other art installations within MAGIC. IHC designed the space to showcase the newest Green Label Art releases, created all set pieces and custom die-cut 3-D graphics, sourced furniture and installed all exhibit elements. IHC also sourced video viewing station equipment for the Fashion Snoops lounge and produced freestanding walls and high-quality graphic panels.
See photo recaps from S.L.A.T.E. and the Stussy x AMP Energy grand opening party below!
Additional S.L.A.T.E. press...
MAGIC's official S.L.A.T.E. site
NYLON Magazine's "GET AMPED UP" recap
We brought in a roulette wheel with brand collab prizes like AMP Energy x Skullcandy headphones
AMP x Hit + Run live tee screening station with limited-edition artist designs just for S.L.A.T.E.
The AMP team sampled drinks to eager designers and buyers for all 3 days of S.L.A.T.E.
Busta Rhymes stopped by the show and hung out...
We brought musician Trouble Andrew and his band in for a live gig
The AMP brand collaboration display alongside the roulette wheel
Show Essentials: IHC company cards... S.L.A.T.E. x Ubiquity Recordings mix CD... and invite for the AMP x Stussy official S.L.A.T.E. opening party with Dam Fun & Pollyn at Body English
Body English hosted our event Monday night. Awesome music and packedwith S.L.A.T.E. designers, guests and tastemakers.
Great show, great time, and we get to do it all again in February 2010!