Now that we've had a chance to get a few minutes of sleep and detox from the Vegas air after MAGIC, here's the wrapup...

 

  • Very happy with the show overall this season! Brands reported solid sales and great new accounts, and IHC created more fun onsite extras for the show than ever before. Photobooth from S.L.A.T.E. fave Mighty Healthy (check out all the candids here)... arcade game sponsored by new S.L.A.T.E. brand Me Against The World... happy hour hosted by Antenna... photo exhibit by star snapper Rony Alwin... onsite DJs spinning from open to close, with names from Hyphy Crunk to Jadakiss and New Boyz... custom S.L.A.T.E. collabs for attendees, like show bags from XLARGE, tees from Cardboard Robot and caps from Elm Co... in short, a lot of tasteful gear and goings-on this show!
  • The official S.L.A.T.E. party went off at Vanity, the gleaming new Hard Rock venue, and was just the right mix of laid-back, open-bar-fueled socializing and DJ-fueled dancefloor madness for the S.L.A.T.E. crowd (which included industry icons from skater Stevie Williams to jeweler Ben Baller to an endless list of brand VIPs from Obey, Diamond Supply Co., L-R-G, Crooks & Castles, and more). Guests danced to sets from DJs Neil Diamond, Josh Madden and EarwaxXx, enjoyed premium drinks thanks to event partner Belvedere, and got to enjoy all the evidence the next day on ronysphotobooth.com. 
  • IHC also introduced S.L.A.T.E. social media for the first time this season, launching the show's official blog, Facebook, and Twitter. If you haven't already, check them out and join the network!
  • More details at the official recap on our company site: S.L.A.T.E. at MAGIC February 2010